Walmart and Adobe have recently banded together in a strategic partnership that appears to be targeted at competing with Amazon’s marketplace.
The partnership involves two companies with considerable strengths: we rate Adobe Magento as a leading eCommerce solution with a rich platform, while Walmart maintains an enormously successful supply chain.
Walmart has invested extensive time and money in their fulfillment and pick-up technologies. By expanding their eCommerce presence, we may be witnessing the rise of a retail-systems-as-a-service that can be offered to retailers across the globe.
These developments will benefit users who have invested fewer resources into their own platforms, as they will now be able to take advantage of the tried-and-tested solutions of Walmart and Adobe.
Adobe’s Anil Chakravarthy said about the partnership, “We’re excited to collaborate with Walmart to help Adobe merchants expand their businesses to new channels and offer shopping experiences that increase their competitiveness and fit well with shifting consumer behaviors in an increasingly digital economy.”
Such advantages are particularly important today as CDC regulations and requirements are ever-evolving, and companies must prepare for the eventually of another period of strict delivery and pick-up-only services. Implementing omnichannel services is a complicated process, and the addition of unforeseen deadlines only makes it more difficult for retailers to meet market needs.
With this move, we feel that Walmart and Adobe are making an effort to respond to the changing demands of today’s customers. Instead of retailers bearing the brunt of yet another business shut-down, Walmart and Adobe have crafted an avenue for brick-and-mortar retailers to more easily maintain business operations by entering into eCommerce solutions for the first time.
Some of our very own clients and customers will be able to take advantage of this technology upgrade through increased reliance on Walmart’s in-store fulfillment and pick-up technologies.
Our prediction is that this partnership between Walmart and Adobe may be the makings of Amazon’s next formidable competition in the market.